Twitter is one of the best social media marketing tools small and big businesses can use today. However, to guarantee that your business will actually reap satisfying results in terms of followers, leads, and sales, it is crucial to know how to use Twitter effectively. Twitter Profile Design and Copy Upload a background theme that reflects your business' niche. Opt for a clean and sleek design using colours that matches your logo and core message. Use your business logo for your profile photo to increase brand awareness. Upload a header image...

This article explains 5 simple steps you can take to make sure the Adverts within your Google Adwords campaign have the best chance of achieving success. Many small and medium sized don't have the budget to subcontract their PPC marketing to specialist companies and instead manage their campaigns themselves, often very successfully. However, if you don't know all the options available to you it can be hard to create and sustain an effective Google Adwords campaign - these top tips will get you off to a good start! Display URL In...

It's no secret that people like watching online videos. According to Alexa, the web information company, Youtube is currently the 3rd most visited website on the planet and there are no prizes for knowing Google and Facebook are 1st and 2nd respectively. Making a video is a great way of getting a marketing message across to both existing and potential customers in a friendly yet informative way. Below our Media Street's top 5 tips on making an effective online video: 1. Understand your goal This should be obvious but a lot...

There are four different Match Types within Google Adwords: Broad Match, Phrase Match, Exact Match and Negative Match. These are designed to help you run your Google Adwords campaign as effectively and efficiently as possible. Below we explain what each of these Match Types mean and how they affect your campaign. Broad Match Using Broad Match keywords will trigger your advert to show if a search term containing your keyword or keywords (along with other words and in any order) is entered into Google. Your adverts will also show when variations...

If your a business owner who uses Twitter to market your companies products or services, communicate with your existing or potential customers or just to try and drive traffic to your website then you will be pleased to hear they have just released a new analytics tool. The three key benefits of this tool as listed on the Twitter Development Blog are as follows: Understand how much your website content is being shared across the Twitter network See the amount of traffic Twitter sends to your site Measure the effectiveness of...