Email marketing can be a low cost way to increase the traffic to your site, as well as your sales, if done correctly. It must be done carefully though. Below are some simple but effective email marketing tips.
Avoid the Spam Filters
Many Internet Service Providers (ISP's) are now using powerful spam detection methods to stop unsolicited mail from getting to the customers mailbox and generally rank them out of 10 points. 10 being the worse.
To make sure your mail isn't flagged as spam avoid using words such as 'Free', 'Discount', '£££', e.t.c in the subject line and the content of your email.
Make it Personal
Build a relationship with the reciepent and don't send a generic email. Your customers are more likely to read the email if you have their name at the top. Instantly your increasing your chances of them feeling as if they should read it because it's sent from someone who knows them.
Personal emails can result in upto a 650% increase in your click-thru and reading rates.
Un-subscribe and Legal Info
Placing your companies name, address and contact details on to the bottom of the email is a must. Not only is it the law, in the UK, but it's also professional. It shows stability and gains the trust of the customer. Also an un-subscribe button needs to been seen. Not providing your receipents with a 'get out' option is against the law.
Catch Their Attention with the Subject Line
You have less than 0.5 seconds to get their attention. Make sure it's to the point, relevant and interesting.
Review and Learn
This is the most important tip there is. Track your campaigns with specialist software, so you can see how successfull it's doing. Some key things to review are:
- Open rate
- Click through rate
- Bounce rate
- Successfull sends
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