Google Page Rank is Google’s way of measuring how important a website is on a scale of 1-10. Therefore if a site has a rank of 10/10, then Google will favour it a lot more than of site of 0/10 in terms of Search Engine Positioning, frequency of website being crawled e.t.c

You can find out your websites Page Rank, or any other websites page rank, by having the Google Toolbar installed on your browser.

As a company that makes a living of Search Engine Optimisation and studies the search engines we've noticed something interesting recently.

Along with webmasters, Google have been mentioning the importance of breadcrumbs on websites for a while now. The logic being that it helps people to get to areas, of a site, quicker and navigate around websites with ease, in a logical order. It also benefits search engines by showing them a hierarchy of pages.

Web site speed is becoming a major issue now a days, with Google now taking web speed into account with its search algorithm. Now though, the 2009 Christmas results are slowly being released and we see some interesting results and trends forming.

As present the average American is spending $1,050 a year on the Internet, shopping. Now here's the interesting bit.

For years the Internet was an un-social place. People used it for buying products with out talking to comapanies and people would have email accounts in which they'd wait 5 days for their friend to reply to them. This has all changed however.

In 2010 the search engine Google are said to be focusing on web page loading speeds to determine the rankings of websites. In conjunction with the announcement they've added a web speed tool to their free service named 'webmaster tools'.

This tool enables you to see your web site's performance in terms of speed. Displaying your past and present loading speeds in an easy to understand graph as well as displaying page loading speeds.