Twitter is an online social networking platform that enables people to communicate to one another in an easy straightforward manner. Although it was actually late to enter the game of social networking sites it has still managed to get itself to the head position, sat beside Facebook. But how, why and is it really important and vital for your business?

As with any social media trend it is easy to see Twitter as an instant solution, it’s an easy way for businesses to increase brand awareness and traffic to their domain. In a recession, when Managing Directors are clutching on to anything, this seems like a wonderful solution. Start to do it however and you can’t help but think “this is taking up a lot of my time and I haven’t had any new customers as result”. At this point the company Director quickly turns on the marketing department and asks what went wrong with their Social Media campaign whilst claiming that it’s a waste of time and isn’t a priority.

To improve your search engine rankings and search engine optimisation (SEO) you need inbound links to your website from other websites. Building inbound links is a lengthily task that takes time and can cost a lot of money, however the benefits pay off.

If you're currently trying to get inbound links, and want 5 easy ways to source new links, then below we've listed 5 ways that we recommend to increase the search engine rankings of your website as well as your Google page rank by obtaining inbound links.

Trying to manage a website can take up hours of your day and requires you to constantly monitor and review your websites statistics. That’s why it’s so important that you’re using the right software to store these statistics and view then through. Caphyon have, by far, the best software for these purposes.

Advanced Web Ranking

Their flagship product, Advanced Web Ranking, records and stores your search engine rankings allowing you to view the results over a time line or on a report. Search engine ranking can be recorded for most major search engines including nationwide and worldwide search engines. Data can also be collected for multiple sites through Advanced Web Ranking allowing you to quickly and easily compare your website’s rankings alongside your competitors. Other facility's of the program include a keyword density tool, a keyword suggestion tool and a submission tool allowing you to submit your website to more than 400 search engines.

A majority of businesses at the moment are realising how important the Internet is to their company and budgets are increasing every quarter for online marketing and search engine optimisation (SEO). So what's everyone investing in? Or what should they be investing in? The answer is simple, they should be investing in link building.

After a blog, a link building campaign is the simplest marketing method possible. In a sense, in a majority of cases, it's not even marketing. You don't pay for a click, you're not getting the front page of all the websites and to be honest, probably less than 150 people a year will visit your website for 80% of the links built. So if you're not getting the visits from the link and if you're not getting front page / in your face advertising then why do it? How does it work?

Google Page Rank is Google’s way of measuring how important a website is on a scale of 1-10. Therefore if a site has a rank of 10/10, then Google will favour it a lot more than of site of 0/10 in terms of Search Engine Positioning, frequency of website being crawled e.t.c

You can find out your websites Page Rank, or any other websites page rank, by having the Google Toolbar installed on your browser.