As a company that makes a living of Search Engine Optimisation and studies the search engines we've noticed something interesting recently.

Along with webmasters, Google have been mentioning the importance of breadcrumbs on websites for a while now. The logic being that it helps people to get to areas, of a site, quicker and navigate around websites with ease, in a logical order. It also benefits search engines by showing them a hierarchy of pages.

Web site speed is becoming a major issue now a days, with Google now taking web speed into account with its search algorithm. Now though, the 2009 Christmas results are slowly being released and we see some interesting results and trends forming.

As present the average American is spending $1,050 a year on the Internet, shopping. Now here's the interesting bit.

For years the Internet was an un-social place. People used it for buying products with out talking to comapanies and people would have email accounts in which they'd wait 5 days for their friend to reply to them. This has all changed however.

In 2010 the search engine Google are said to be focusing on web page loading speeds to determine the rankings of websites. In conjunction with the announcement they've added a web speed tool to their free service named 'webmaster tools'.

This tool enables you to see your web site's performance in terms of speed. Displaying your past and present loading speeds in an easy to understand graph as well as displaying page loading speeds.

Trying to know and understand the Search Engines is an impossible task. The way they look and interpret information is constantly changing and evolving. This isn't to say you shouldn't be thinking about them however when you edit your site. Try to always think and do the following, when editing or updating content on your site, the Search Engines will appreciate it and it'll benefit your site in the long run.

Supply Good, High Quality, Information

Over 160.000 new domains are brought a day. It is vital therefore to make the most of your space on the Internet to stand out. With CMS software becoming more and more popular and bloggers increasing by the day you really need to think about what your offering to the user and think..... Do they want this? Are you supplying dull information or something of use? To many companies focus on just using the same keywords in their content and before long users start to think that they're just reading an advertisement rather than useful information. Hopefully your an expert on what ever your site is about, so you should be able to write good quality articles and pages on it. If not don't expect traffic and don't expect inbound links.