If you own a website then you know how much it can effect your business. An online store allows you to be accessible 24/7 to your customers. Information can be read by your sector of the market and then, if what you offer is worthwhile and competitively priced, it can result in a sell. This is all with out any of your time. Allowing for staff and managers to focus on delivering a great product. Thus making your workload more effectively doubt with. But how do you drive those quality leads to your website?
A famous well know term is to do "pay per click advertising". In short it allows you to appear on websites and search engines, in prominent places and then if some one clicks on your advert you then pay only for that click. Meaning no money is wasted. You only pay for high quality traffic.
In 2010 the search engine Google are said to be focusing on web page loading speeds to determine the rankings of websites. In conjunction with the announcement they've added a web speed tool to their free service named 'webmaster tools'.
This tool enables you to see your web site's performance in terms of speed. Displaying your past and present loading speeds in an easy to understand graph as well as displaying page loading speeds.
Email marketing can be a low cost way to increase the traffic to your site, as well as your sales, if done correctly. It must be done carefully though. Below are some simple but effective email marketing tips.
Avoid the Spam Filters
Many Internet Service Providers (ISP's) are now using powerful spam detection methods to stop unsolicited mail from getting to the customers mailbox and generally rank them out of 10 points. 10 being the worse.
Many business owners will have noticed an increase of sales in the last quarter of 2009. Speaking to clients and small business owners, we're (Media Street) noticing a general sense of complacency and optimism around 2010. People are thinking it's getting better, but sadly it's not.
November sales were up only 1.8% compared to last year, but this isn't to be looked at in a positive light, if we cast our memories back to November 2008 we'll remember the collapse of the Lehman Brothers. Lehman Brothers were one of the largest global financial services companies and started the domino effect, that turned into the recession, in September 2008 when they declared bankruptcy and a debt of over $613 Billion US dollars.
Our new payment extension for Virtuemart has now been updated and released and provides the following:
- Payment to be taken securely using PayPoint.net as the payment processor.
- Easy to use interface. Simply enter your password and merchant ID and click generate and it instantly customises the script to work with you PayPoint account.
The payment extension has been coded and designed by Charlie Street, for PayPoint and has been tested on the following versions.
