Media Street Blog

Review on Advanced Web Stats

Site Administrator — Sat, 15 May 2010 18:37:03 +0100

Advanced Web Stats is a website traffic track software program which facilitates you with various helpful statistics regarding your website visitors. You can check out how many visitors or visits your site has got monthly, weekly or daily, know how they exactly found your website and what keyword they entered in their chosen search engine (ie Google, Bing, Yahoo etc.).

Also one can also know which search-engines people use to reach each webpage, and assesses their OS, browsers and a plethora of other helpful site statistics and reports. The software program comes with a ground-breaking ‘Hybrid Tracking’ system that mainly monitors server log-files and java Script tag simultaneously. This feature helps to congregate important information from server and client side, facilitating with increased flexibility and accuracy of the data amassed.

Business executives and marketing professionals can track results of their marketing efforts based upon site activity, with Advanced Web Statistics software.

Key features of Advanced Web Stats

Monitoring the behavior of visitors is the most critical task that affects one’s online business or ecommerce store. Advanced Web Stats, through scores of useful features comes with assured success and is a must for any high traffic website.

Here’s just a few of its main statistical features:

E-commerce: For commercial websites, there are shopping cart examination and advanced reporting features that will make it easy to analyze the revenues as well as transactions.

Load-Balanced log: You can add more than one log source to profile if the site is balanced on 2 or more web-servers to investigate the overall performance of website.

Reports on exports: Advanced Web Stats software comes with a special ‘Exports Reports’ feature that enables you to share reports with clients and co-workers in some formats, such as TSV, PDF, CSV and XML.

Privacy Feature: The in-house software ensures the privacy of your data, and is configured especially to meet up your requirements.

Examine website performance: The website statistics software has a wide range of graphs and reports that you can select to get comprehensive details about your site performance.

Track the referrers: There is also a special feature to track traffic from all referrers in detail.

Visitor groups and campaign analysis: There are specific segmentation's of different visitors so that you can scrutinize their behaviors separately, and compare incoming traffic along with their geographical setting.

Keyword analysis: With this website stats software , you can spot top performing search words and find out which organic terms and paid keywords are deriving conversions and traffic. There are also ‘conversion funnels’ that set some goals for one’s website and define conversion channel towards those goals.

Apart from the above mentioned information, there are also various other features, like filters that enable you to narrow down the information to be shown within reports; site navigation that helps you know on which webpage visitors arrive on the site and detailed reports that help to uncover which web pages are popular and what kind of programs are downloaded the most, something free web stats software rarely offers.

Advanced Web Stats is visually appealing, and easy to use. So, do not look further, download the software right now and begin turning the know-how of your site traffic stats into huge money in the pocket.

Understanding Twitter as a Form of Social Media Marketing

Site Administrator — Tue, 06 Apr 2010 22:54:25 +0100

Twitter is an online social networking platform that enables people to communicate to one another in an easy straightforward manner. Although it was actually late to enter the game of social networking sites it has still managed to get itself to the head position, sat beside Facebook. But how, why and is it really important and vital for your business?

As with any social media trend it is easy to see Twitter as an instant solution, it’s an easy way for businesses to increase brand awareness and traffic to their domain. In a recession, when Managing Directors are clutching on to anything, this seems like a wonderful solution. Start to do it however and you can’t help but think “this is taking up a lot of my time and I haven’t had any new customers as result”. At this point the company Director quickly turns on the marketing department and asks what went wrong with their Social Media campaign whilst claiming that it’s a waste of time and isn’t a priority.

This scenario is all too common for Twitter users and staggeringly 50% of all Twitter accounts aren’t ‘active’ or being used today. On average most Twitter accounts will only have a lifespan of two months. This short lifespan is a result of only two things:

1) Twitter is hard to grasp and understand. It’s so simple it doesn’t make sense. As a result 21% of all accounts created on Twitter are never used. People are used to a high number of preferences, settings, themes, games and ‘apps’ now-a-days and expect it from a Social Networking website. Twitter doesn’t offer this. It’s purely a website which allows you to place your thoughts online using less than 140 characters. That’s it!

2) Twitter can’t be accurately measured. Done correctly your business Twitter account should only use subliminal marketing and, although people will buy from you as a result, your Twitter account should never purely push your brand and products 247. Although you will maybe be able to see the odd sell through the use of Goals on Google Analytics the real un-measureable thing which Directors ignore is how much your company’s visibility will have increased as a result.

Whether Twitter can be measured and understood though hasn’t stopped it from growing and this is where we’ll really learn the strengths and positives of the social media platform.

Reasons for Twitters Success

An Open API- Just like Facebook the Twitter API and code is available to the general public. This means people are able to integrate it with their websites and operate it from their phones. Over 55% of active Twitter users are using Twitter through a third party program. That means that people aren’t needing to go on the Twitter website to use it, instead they can’t escape it, it’s on phones, email clients, websites and other even other social networks such as Facebook and Digg.

Celebrity Promotion- Users such as Stephen Fry publicly use the facility resulting in its awareness increasing and therefore usage and membership increases as well.

No Cost- Membership costs nothing and requires only an email address. This means that there’s no harm in trying what everyone is talking about and joining Twitter. Although member live spans are short this still means that Twitter is regularly increasing its audience and your potential customers.

Summary
Deciding to use Twitter can change a company for the good or bad. On the one side committed long term use of Twitter can result in an increase of sales and traffic to your website whilst, on the other hand, short term use of Twitter is counterproductive and will only result in frustration and dislike for the social networking site because it wasted so much of your time to set up and get to grips with. So really, if your considering using Twitter as a form of online marketing then do it for fun and learn from it, take your time, get involved and talk to people with similar interests on it. Don’t expect results.

Perhaps next year when you look at your Google Analytics you’ll notice that your site traffic and online presence has benefited dramatically from Twitter without your even having considered it as a major part of your company’s marketing campaign. This scenario is what makes Twitter shine so bright and separates the 50% of inactive users from the 50% of company’s noticing a significant benefit from it.

Contact Media Street today to find out how we can get your company set up on Twitter today.

Follow Media Street Ltd on Twitter: http:twitter.commediastreet

5 Ways to Source Inbound Links

Site Administrator — Tue, 06 Apr 2010 00:41:17 +0100

To improve your search engine rankings and search engine optimisation (SEO) you need inbound links to your website from other websites. Building inbound links is a lengthily task that takes time and can cost a lot of money, however the benefits pay off.

If you're currently trying to get inbound links, and want 5 easy ways to source new links, then below we've listed 5 ways that we recommend to increase the search engine rankings of your website as well as your Google page rank by obtaining inbound links.

Facebook

Create a company band organisation page on Facebook. Not only are they easy to create but the search engines love them, you can have a link to your website on it and also it's an extremely cost effective method of online marketing.

Social Community Sites

Google, Squidoo and Yahoo all have question and answer websites. If you're an expert in your field and offer services relating to it then why not go through forums and question and answer websites and communicate with people needing help and then place a link to your website at the bottom of it. The content on that page is relevant to your company as well, this will increase its quality score.

Post an Advertisement on Graigslist

Craigslist is constantly being crawled by Google Bots and although it can be a challenge to place a web links on the site it can be done.

Get on Wikipedia

Although the Wikipedia site itself lists all outbound links to other websites as "NoFollow" they still are a great way to increase your traffic and get your brand to a larger audience. Although this link may not be benifical in SEO terms, you never know, someone might just visit your website and link to it as a result.

Comment on Blogs and News Websites

Most websites now a days allow readers to comment on articles which then are displayed on the website. To leave a comment you are asked to enter a name, website address, email and message. Go around the internet leaving comments always making sure you place your website address in the relevant field. Although these links can be of a low quality they still count as a link.

3 Simple Web Design Tips

Site Administrator — Mon, 05 Apr 2010 21:32:17 +0100

When designing a website you need to make sure you stick to rules in order to provide a solid and reliable Internet experience for your web site visitors. Sticking to these rules whilst designing websites will result in them having a professional appearance and a high level of usability.

Below are some simple web design tips from the Media Street web designers. Using these tips will improve your web site development process.

Don't Confuse the Situation

Make sure you keep web design simple. Web designers as a rule like to make the impossible, possible, make sure you don't place to many objects and animations on your website.

Check for Errors

Ok... so this website design rule isn't as fun, but just like rule one, it's simple. When designing a website make sure that you check it afterwards for errors. These error checks must be done on every level though. Check the code, CSS, design and test it on multiple browsers. Web designers mostly work in Firefox yet 59% of web users use Internet Explorer. So make sure you check your new website creation in IE before placing it live! It's a simple check but frequently over looked when designing a website.

Keep Your Website Fresh

Keep your website design and content fresh, current and relevant. Know your market, how it works and then design the site for them. Once it's released, for search engine reasons, make sure you update it frequently.

Manage your Link Building and Search Engine Rankings

Site Administrator — Sun, 28 Mar 2010 22:07:25 +0100

Trying to manage a website can take up hours of your day and requires you to constantly monitor and review your websites statistics. That’s why it’s so important that you’re using the right software to store these statistics and view then through. Caphyon have, by far, the best software for these purposes.

Advanced Web Ranking

Their flagship product, Advanced Web Ranking , records and stores your search engine rankings allowing you to view the results over a time line or on a report. Search engine ranking can be recorded for most major search engines including nationwide and worldwide search engines. Data can also be collected for multiple sites through Advanced Web Ranking allowing you to quickly and easily compare your website’s rankings alongside your competitors. Other facility's of the program include a keyword density tool, a keyword suggestion tool and a submission tool allowing you to submit your website to more than 400 search engines.

Features Explained

Keyword Research Tool- A strong use of keywords will allow you the best chance of being successful at search engine optimization (SEO). The Keyword Research Tool suggests ideas for keywords showing you a analysis of each keyword.

Search Engine Friendly- Advanced Web Ranking retrieves its results through a set of automated queries. Search engines can find this abusive because it takes up their bandwidth and processing power. As a result the program has been designed to retrieve results as a human would through a internet browser. Making it search engine friendly and none abusive.

Over 1000 Different Search Engines- A unique selling point of Advanced Web Ranking is the fact that it allows you to choose from a list of 1000’s of search engines. Most other ranking competitors only compare rankings for the major search engines.

Multiple Proxy- Retrieving keyword results can take a long time. To speed this up Advanced Web Ranking allows you to set up multiple proxies allowing you to run multiple queries at any one time.

Competitor Sites- Why not collect data about your competitor websites as well. See their site on the reports and graphs allowing you to benchmark and see where people’s strengths and weaknesses are located.
Google and Aleaxa Rankings- Easily view your websites Page Rank and Aleaxa on reports and within the program.
Trigger Reports and Warnings- If you’re storing too much data it can sometimes be hard to view it and see the whole picture. Setting up a trigger will allow you to get notified when something happens. You decide and customize the trigger and can have as many as you want. A great use of this feature could be to be notified if a keyword ever drops 5 places in a search engine.

Local Search- Advanced Web Rankings allows you to also store and view results for local search engines such as Google maps and a targeted region or city on Pay Per Click (PPC) Google advertising. This allows you to see your rankings on maps, paid for advertising and standard search results.

Advanced Link Manager
The second major software Caphyon have released is Advanced Link Manager . Advanced Link Manager allows you to streamline link building campaigns and monitor inbound links to your website. Now the main importance of this software is the fact that is makes it so easy to gain new links and check link popularity .

Main Features

Domain Quality- Links have different quality and are do not all bear the same weight and benefits. With the domain quality tool you can quickly check your website, or a potential link partners website and find out the quality of the domain and it also reports on ways as to improve that quality.

Website Crawler- This is a useful feature that crawls your website and then brings back a set of results and information regards the each page that it crawled. This allows you to easily identify page strengths and weaknesses. The crawler displays the page HTTP response, inbound links, outbound links, META information and its size.

Webpage Analyzer- This tool quickly crawls through each page of your website and quickly displays lots of helpful tips on how to improve it.

Link Partners- Having a high number of inbound links will increase your page rank and web traffic. That’s why it is so important to have a high number of links from other websites pointing to your website. The link referrer tool suggests websites that you should contact for new links as well as showing you current sites that are already link partners with you.

Client Email- Link building can be a pain when it comes to managing, archiving and storing emails sent. Advanced Link Manager deals with this problem by providing an independent email program that you can easily set up to retrieve and send emails via POP3 or Imap. This client email interlinks with the link partner tool to retrieve linking and potential linking partners email address so you can send emails significantly faster.

Manage Campaigns and Status Information- Managing where you are with a link building campaign can be a hard task. With the status information feature you can easily see who you’re waiting for responses from and who’s replied and created a link. All status’s are customizable allowing you to record notes in a style that works for you.

Summary
So if you’re managing a website then we recommend using Caphyons’ Advanced Link Manager and Web Ranking software. Make sure you use them side by side allowing you to effectively manage your websites rankings and link management, saving both time and money.