Is your website ready for the next BIG internet change?

April 9th, 2015
Marketing, Search Engine (SEO)

As a website owner you will be well aware of the efforts that Google have been making to improve the internet users experience. Gone are the link farms, article spinners and all the other “black hat” techniques which used to allow some media agencies to manipulate the system and is now becoming a much better place to be. These changes have been rolling out constantly over the past few years and have resulted in many website making significant gains, however it has also had the losers where we’ve seen some websites get wiped off the face of search engine search pages, thus making any marketing efforts obsolete. So we’re sure you can you guess, there’s another change just around the corner and we want to help you make sure your not one of the losers.

The most significant change to come to the world wide web this year is the introduction of the “mobile-friendly update”. Believe it or not, the statistics for the use of mobile web browsing shows that around 40% of internet traffic is from mobile phone devices alone. This is set to constantly increase and as this is where your customers are, can you afford not to make sure your website is responsive and mobile friendly?

So When Are These Changes Happening?

The update is due for release on 21st April 2015 and will take around 7-10 days to fully roll out across the internet, you may therefore not see any changes to your mobile rankings and traffic straight away. Google webmaster tools is the first place to check if you are concerned about whether your site is compliant and Analytics to keep an eye on how you benefit or lose out during and after the update has rolled out.

Top 5 Reasons To Use Responsive Web Design

Responsive web design is one of the key elements in achieving a mobile-friendly website. Here are the 5 main reasons why.

  • It makes it easier for users to share your link with a URL
  • It has no redirection feature, saving time.
  • You won’t be required to maintain 2 separate pages
  • It helps Google when analysing your websites content, saving resources.
  • Your customer satisfaction and interaction will increase.

Read More about responsive websites here>>

What can I do to make sure my website is mobile friendly?

There are some tools on the internet that will tell you if your website is mobile compliant, however these aren’t always that accurate and they may miss some important factors which will influence your mobile ranking positions. At Media Street we will run some detailed checks on your website and highlight all the changes you need to make to become mobile friendly. Contact us for a FREE website mobile friendly assessment and advice. We will make your website responsive, so you wont miss out on any website traffic and lost sales to your business, making sure you’re ready in time for the update. A responsive design means your site will be effectively interactive through every phone, avoiding missing information, missing images and increasing customer satisfaction in the process.

Act now and contact us or face losing over half of your website traffic.

Call us on 01392 914 033

Email us at mail@media-street.co.uk

About the Author

Colin Harrison

Colin is the PR and Marketing Director for Media Street. Working out of the Bristol Office he handles all clients online marketing activity including the management of SEO, Pay-Per-Click, Social Media and Analytics, whilst managing the production of thought leadership content across the team at Media Street. With a degree in Business Development and an extensive background in both Marketing, Customer Service and e-commerce he plays an integral role in the creation and implementation of our clients marketing strategies. Qualified Google Partner.

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