Outstanding content is an absolute must for the contemporary website; your words should speak to human readers and not just the search engines’ bots.
In days gone by, web content was notoriously poor – it was common practice to stuff keywords into pages in an attempt to capture the attention of the search engines. Fortunately for the human reader those days are gone. Google et al have evolved, so the quality of your website content is one of the key contributing factors to its success. As is ensuring your pages are updated on a regular basis.
Words are a powerful tool for online businesses of all shapes and sizes. The way you speak to your customers through your website is intrinsic to how your brand is perceived… are you professional, friendly, formal or fun?
It’s your content and there are no hard and fast rules as to how you speak to your customers, so here is your chance to be creative and capture the attention of your readers in an array of different manners.
Here are just a few ways to use professional content to built your business:
Written content goes hand in hand with web design when it comes to dictating your brand’s online profile. The best copy speaks directly to customers, captures their attention and encourages them to keep on reading.
Web text allows you to engage with readers on a social basis. Through regular blogging you can throw off the shackles of formality, grow a community of readers and exert yourself as an expert in your field.