Conversion Optimisation Quote


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Analytics | Conversion Tracking | Reporting

A website conversion is the most important factor to the success of your online marketing strategy and goals. It essentialy means getting your online visitors to do exactly what you want them to do. This could be to buy your product, sign up for a newsletter, join your online community or fill in a contact form to make an enquiry. Once you’ve enticed people to your website, you don’t want them to leave empty-handed. Here at Media Strert we are experts at tracking your analytics, studying them thoroughing and turning our findings into conversions for you. The analytics of a website can often seem (and look) like a minefield of numbers, pie charts and grafts but here at Media Street we do the hard work for you. But we won’t leave you feeling lost. We’re commited to helping you understand the processes and decisions behind your analytics, so that you know what we’re doing and exactly how we’re going to get your online audience to really engage with your website. If you think our services can help your business to make conversion gains, please get in touch.

Performance measurement

The primary purpose of a web analytics systems is to measure the performance of a site. Studying the analytics behind a website shows how many visits your webpage has had, where these vistors are coming from and how long users are staying on your website. With these pieces of data in mind, we can gain a sense of how to best focus your marketing efforts and ensure that visitors, once they’ve found your site, are willing to stick around and engage.

Providing customer insight

The visitor data you can gain from looking at your website analytics is invaluable in creating a successful business model. You can find out the geographical location of your potential customers, whether your readership are mostly new or rare loyal, returning customers or if they are coming to your site from a mobile, tablet or desktop. All of these factors (and more) and crucial in knowing the personal tastes of your customer when sharing ideas and content on your site.

Marketing optimisation

If you’re going to invest part of your marketing budget in online advertising systems such as Google AdWords, you’ll want to be able to measure the return on this investment. Using analytics tools will show which of your online advertising efforts are sucessfully sending traffic to your sites, as well as whether these efforts are resulting in a purchase, if applicable. We can help you to dissect this data and make decisions on your marketing plan.

Increasing sales and enquiries

Different websites have different aim, goals and purposes. Some sites are designed to process transactions, some are there to inform and others want to entertain. Our analytics reports will allow you to see how well a page or whole site is performing in relation to its purpose. For example, if you want to inform your audience but they aren’t staying on the page long enough to read the information, then it may be worth improving or changing the content on there. These reports will provide actionable insights so improvements can be made to the visitor journey which will increase the sales and enquiries you receive.