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CRO - Conversion Optimisation
Website conversion optimisation otherwise known as CRO, is the process of understanding the factors that influence visitor experience and testing and improving them for to increase the amount of conversion. A conversion could be a sale on an e-commerce website or a visitor completing a contact form.
CRO looks beyond the conversion rate itself and focuses on the influence against a wide array of metrics that measure the performance and profitability of a website. It is important for your website because no matter the amount of vistors your website receives, if they don't take the desired action your business will fail.
Other than increasing the amount of conversions your website will see there are other benefits of improving the CRO of your website, these include: improved return-on-investment; a cost effective method of increasing sales; increase more repeat custom; adds value in the future and will allow you to make wider marketing wider decisions as you'll understand more about your customers actions.
Our conversion rate experts will increase the profitability of your website with CRO. Contact our team of experts today.