Is your Analytics referral traffic lying to you?

November 25th, 2015
Colin Harrison
Analytics, Tutorials

Google Analytics, your very own personal statistical utopia, the place you go to for answers and direction, but is it all what it seems? Most likely not! For many, who have set up Google Analytics on their website, will use the dashboard view below and treat it as Gospel. But if you scratch just a little deeper […]

Google Plus gets a new look and YouTube goes child-friendly

November 23rd, 2015
Analytics, Tutorials

Have you been too busy this week to read the latest news, information and updates in the online marketing world? Media Street are on-hand with a round-up of the best bits. Here are our favourite snippets from the internet in recent weeks: Facebook’s safety check feature was activated Instagram solved its system problems with a […]

How to track traffic from Google Maps

November 20th, 2015
Colin Harrison
Analytics, SEO, Tutorials

If you have a Google “My Business” listing or you may know it as “Google +” or  “Google Maps” or “Places” (they are all the same really), then you may have wondered how you can view the traffic this free listing brings to your website? You will want to know this so you can track […]

Does clickbait still work?

November 18th, 2015
Analytics, Marketing

The best headlines, adverts and marketing campaigns draw the audience in, are engaging, inspiring and innovative, and leave the reader satisfied enough to want more. So why are so many brands and publications employing the tactic of underwhelming, baseless clickbait articles? The internet, and cats The English language has over a million words for marketers […]

The five reasons most SEO outreach campaigns fail

October 19th, 2015
Ian Sheard

Effective outreach campaigns are the lifeblood of search engine optimisation and internet marketing, bringing in natural links, engaging with your audience and potentially boosting your rankings. However, for many businesses and marketing agencies, outreach campaigns can also prove to be an exercise in frustration, with considerable time and resources expended to limited interest and minimal […]

Why it’s worth taking your business into the social media marketing jungle

October 9th, 2015
Ian Sheard
Social Media

So, you have a great website design and your search engine optimisation campaign is spot on. Job done, right? Well, not exactly. Because even when you think you have all of the main boxes ticked on the internet marketing list, the beast of social media marketing comes lurking up to bite you and your business. […]

Harness the power of internet memes

October 6th, 2015
Ian Sheard
Website Advice

Everybody has seen those funny little captioned pictures doing the rounds on Facebook and Twitter; quite often they’ll have a fluffy kitten, a dog making a funny face or an old person dancing like nobody is watching. Well, you can harness the power of internet memes for your own marketing efforts and they’re surprisingly powerful. […]

3 ways to boost your website: contests, video and social

October 1st, 2015
Ian Sheard
Website Advice

A regular pattern of blog posts, product updates and marketing initiatives can grind down the most enthusiastic of business websites, never mind that a lack of innovation will soon see visitors browsing elsewhere – never to return. Three quick fixes for your website rely on a modern take on some classic concepts. A good contest […]

Choosing the right domain name to help your business grow

September 28th, 2015
Ian Sheard

When you first start a website, this is your opportunity to create both a name and a brand that people will remember and be able to find. This is becoming a little more difficult now, since virtually every business has a website, yet domain names are just as important as ever so it’s sensible to […]