At the start of any successful search engine optimisation campaign your SEO agency should go through what you think you want to rank for. Once they have that information they look at the real search engine data to see what would work and what keywords are the most effective. This is when you would know what keywords to target.
With Media Street we do this all at the very start. On month one we speak to yourself and see what you want to rank for and be visible on Google for when people search. Once we know this we start work on creating a ‘keyword proposal’ this is us taking onboard your thoughts and then also looking at Google’s data on the most used keywords and picking out the ones we feel would be most effective. Once we have done this we show you the keyword proposal and ask you to sign it off or query it. We then know what keywords to target and will work on those terms.
Knowing what keywords to target is very simple and fundamental to a good SEO campaign. A very basic example is we (Media Street) build websites – so we want to rank No.1 on Google for “Website Design”, that being said, factually “Web Design” is a lot more used by the public so we should be focusing on “Web Design” instead of “Website Design” to get the most traffic and most customers. It is a small difference in wording, but a big difference in traffic to your website.