One of the first steps of every successful SEO or SEM campaign is keyword research. Ranking for your own brand name is essential, but making sure you are appearing for the important industry terms is where the real rewards are. So how do you identify what these short tail keywords (1 – 3 words) and long tail phrases (4 + keywords) are? This is why detailed keyword research is important.
Every SEO campaign we do starts with a review of current targeted keywords and competition, whether you are just starting with SEO or have been established for many years. The fact is peoples search habits change all the time which results in new longer tail queries being made, some of which could be really valuable to your business. Without the correct keywords in place there could be a risk of you receiving no traffic at all from search engines.