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Bing Advertising

Reach Your Audience With Bing Ads

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You wouldn’t make a strawberry fruit smoothie without adding the strawberry at all – so why ignore other revenue streams when cultivating your paid advertising strategy? Bing Ads is often overlooked by businesses, but to make the most of your paid advertising budget and to increase your chances of reaching to other audiences, other avenues should always be explored.

What Google Adwords lacks, Bing Ads makes use of and having these channels running alongside each other is a great way to advertise to different audiences and demographics. Digital advertising is all about using different strategies but making them come together in synergy through the analysis and implementation of data overtime. Bing Ads further allows you to streamline your business alongside services such as SEO, social media and content creation, with the possibility of an excellent return of investment if done right.

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Instant & Valuable Results

Bing Ads can help to attain valuable results with a smaller budget, due to the fact the Bing PPC has far less competition and bidding from advertisers, than that of its competitor. What’s more, due to the fact that Bing is owned by Microsoft (which has three search engines), any adverts created within Bing are also shown on Yahoo and AOL.

Just like Google, when setting up campaigns, the results are instant so you can start being seen on the search pages and advertising within a couple of hours – driving traffic to your website.

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Target Your Audience

If you’re looking to track down your targeted audience with the use of demographic elements, then Bing Ads should definitely be considered. With the ability to control which age and genders (which isn’t applicable for Google Adwords) are receiving your adverts, Bing Ads makes it easier to find your target audience at campaign or ad group level – perfect for businesses which knows who are more likely to purchase their products or services.

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Cultivate A Successful Paid Advertising Strategy

Effective Marketing with Bing Ads

Bing currently has the second highest search engine market share globally, after Google. With so many people relying on Google on a daily basis, many advertisers and companies overlook Bing completely, but this is where you can really capitalise on gaining extra sales, especially if you have a smaller advertising budget.

With relatively the same concept of Google advertising, Bing is actually cheaper to advertise on, because not many people do so – less competition and more chance to reach your intended audience for a lower cost – what’s not to like about that!

Media Street have worked with hundreds of successful businesses to obtain a low cost per sale, but still reaching out to their target audience and demographics using Bing advertising. It’s a surefire way to gain traffic to your site, and therefore, maximising your chances of increasing sales. If you would like to explore Bing advertising and how it can work for your business, speak to our marketing team today, who will be happy to discuss it further, as well as any other questions or queries you may have. Now is always the best time to start re-thinking your marketing strategy, so take your chances with Bing and you will be pleasantly surprised of the results.

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Bing Ads FAQs

Is SEO better than paid advertising?

SEO and paid advertising are two different forms of marketing. In a ideal world they should both be run in parallel and at all times however sometimes a clients budget might prevent this. The benefit of SEO (Search Engine Optimisation) is long term but, equally, results can take longer to be generated. In theory, after a successful SEO campaign you can stop and it can still work for you afterwards with no investment or you can ‘stop and start’ it to maintain a position as a good campaign gets you to rank ‘naturally’.

Paid advertising however is when you pay to be somewhere, such as at the top of Google, Bing or Facebook, in this instance it is great as you can instantly drive traffic to your website. The downside of paid advertising is, once you finish, you no longer get the traffic to your website.

As a result it depends on the client as to whether paid advertising or SEO is best. Both of them increase revenue and turnover so should be done for long term success. If you need instant results though paid advertising is great as it can make a significant difference within a very short period of time. If you are looking for a long term, sustainable, strategy though your marketing resources should be spread across both marketing options.

Am I tied into a 12 month contract?

Nope! In most cases we expect (and hope!) clients to be seeing results within 3 months of us starting their campaign. Within 3 months normally the main foundation work is done and our clients start seeing a positive effect. As a result we ask for a 3 month minimum commitment for all new marketing clients. After that marketing clients are just on a montly rolling contract.

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Grace Jalowiecka

Marketing Manager