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If you have a local business or one that targets audiences in a specific geographical location, then you will want to ensure your business is found in the search engines for local search queries.
There are a range of standard SEO tasks involved with ensuring a good local business presence, but there is also a layer of complex SEO activities. Starting on the website we’ll optimise the content and ensure the technical stuff is working as it should. Once we have optimised your site for local search, off-site optimization would then be the next focus.
One of the most important components of local SEO is ensuring NAP is consistent across the internet. NAP stands for Name, Address and Phone number. We’ll create local listings, optimise Google My Business pages, ensure social media accounts are in line and do all the other things that will put you to the top of local search results.
Working with our clients we also make effective review collection and management easy. You can’t force users to post their review on Google Business, Yelp or Facebook to give you a five-star rating, but you can encourage them to do it. Reviews is one of the 12 ways to increase trust and website conversions and will lead to receiving more sales and enquiries.
The ultimate goal is to have the best Google Places (Maps) listing. For local businesses, it could mean having your business show up on the first page above some of the organic search results.
So, if you have products or services that are important to being found in local searches, Local SEO will be a top marketing investment for your business.