Link building is vital as part of a successful SEO campaign; it helps to increase web traffic and improve your ranking in the search engines.

For years Media Street has conducted link building campaigns for clients in the UK and beyond. Our efforts have helped a range of companies, in a diverse array of sectors, to thrive online.

  How does link building work?

Link building involves careful negotiation with web masters across the world. On your behalf, we arrange for links from other websites to point directly to yours. These links then act to funnel traffic to your site, growing your online presence, boosting your visitors and encouraging new customers.

Successful online marketing is certainly not a case of spamming the search engines with hundreds of links from dodgy directories – in fact, this will have undesirable effects on your position in Google. That’s why Media Street’s internet marketing experts work tirelessly to help you achieve quality links from industry-specific websites and blogs; sources that add real value to your offering.

To ensure you get the most out of your link building campaign, we’ll discuss your requirements with you in detail, getting to know your business as if it were our own. We’ll work to highlight the keywords and phrases that are most relevant to your business and target links from external sites to help you climb up the search engines.

  Link building techniques

Our links are contained in an variety of different media – from articles and press releases to social networking updates. We ensure all of the information we write and publish on your behalf is quality off-site content, helping to position you as the expert in your field. Some of the link building techniques we use are as follows:

Press releases

We’ll write poignant press releases on your behalf and publish them to the industry’s leading PR websites. Not only will you benefit from quality backlinks from the site itself, but these platforms are monitored by journalists, so you may also receive media coverage as a result.

Social media networks

From Twitter and Facebook to Pinterest, Digg, Reddit and more, we harness the power of the vast range of social media and social bookmarking websites through Tweets, Likes and Pins etc.

Directory submissions

We add your business to the most relevant category of only the most reputable internet directory sites.

Third party website links

Commonly, links are placed on dedicated links pages or included within guest blogs that are relevant to your industry.

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