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Entering the online world can be intimidating to the inexperienced and for those looking to expand their digital presence. At times business owners can’t manage their social media marketing themselves, outsourcing can be the most effective solution. Social media marketing is no longer an option and is now an essential element in marketing today.
Platforms such as Facebook and Twitter have become key parts of brand awareness, content distribution, lead generation, and customer acquisition strategies for businesses. For startups working with smaller budgets and grassroots campaigns this is more true. However, despite the importance of social media, very few startups and new ventures understand how to maximize the potential of social media.
There is an incredible burden on many startups to maximize marketing pounds without compromising on quality. It’s a fine line, and one that not every business owner understands. On one side of the coin you are being told you won’t succeed unless consumers know your services exist, which could have a bigger marketing investment. On the other, you understand that you don’t have a large budget and spending too much on a launch campaign can doom you from the start. However, somewhere in the middle there is a sweet spot that should allow you to reach a large audience with a conservative budget.
Recent times has seen that sweet spot evolve but the concept has remained the same. Word-of-mouth marketing has always been a startup’s best chance of success when working with a limited budget. Thankfully, the online world has significantly accelerated the pace at which word-of-mouth marketing occurs. Social media has now made it possible for startup businesses of all sizes to reach huge amounts of potential consumers with the click of a button.
Establishing an effective social media presence from day one is essential for future success. There is a right and a wrong way of starting social media on a variety of platforms. Here, at Media Street we will assist you in setting up your social media accounts correctly and advise on which platforms will be the most beneficial for your business. Using a suite of powerful tools, we can connect to your customers in the most effective way and send them messages that reflect the quality of your brand.