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What Is Google Ads?

16th May 2023 Adwords

Google Ads is an online advertising platform created and maintained by Google. It allows businesses, organisations and individuals to create and manage advertisements that appear in the top and bottom of Google’s search engine results. Through the use of this platform, businesses are able to market their products or services directly to potential customers who are actively searching for them online. It offers a powerful tool for reaching consumers who may be interested in purchasing a company’s product or service.

In this article we will provide an overview of what Google Ads is and how it can benefit businesses across the range of sectors. We will discuss how the platform works, the different types of ads available, and the advantages of using this form of advertising. Additionally, we will outline the steps necessary to set up an account and begin running campaigns on Google Ads for an effective marketing strategy.

Why Try Pay Per Click Advertising?

person using website on phone

Pay per click (PPC) advertising has quickly become one of the most popular and effective forms of online advertising. Google Ads, Bing Ads, and other search engine marketing (SEM) platforms provide businesses with opportunities to reach potential customers through sponsored search results and on websites. This type of advertising offers immediate visibility in search engine results pages (SERPs) for a cost per click (CPC). The goal is to direct interested users to the advertiser’s website or landing page, where they can take further action such as making a purchase.

Businesses of all sizes have the opportunity to advertise online using PPC campaigns, helping them reach their target audience and generate leads. Furthermore, these campaigns can be tailored to specific demographics or locations, allowing advertisers to focus on their ideal customer.

With PPC campaigns, businesses only pay when their ads are clicked, meaning they can control their costs while still reaching potential customers.

Additionally, PPC campaigns involve creating compelling ad copy that encourages users to click on the ads and take action – this might include brand USPs and specific services or products. As a result, advertisers can increase brand awareness in addition to generating leads and conversions. With proper targeting, relevant keywords and creative ad copywriting, businesses can ensure that their ads are seen by the right people, at the right time, on the right device.

What Is The Difference Between Google Ads And SEO?

Google Ads and SEO are two related yet distinct digital marketing strategies. Both involve creating content that is optimised for search engine algorithms, but they differ in their approach to achieving results. Google Ads is a paid service that allows companies to bid on particular keywords to appear at the top of SERPs. SEO, on the other hand, is an organic strategy that involves optimising content with specific keywords and phrases to improve organic rankings on SERPs.

Google Ads can be a very effective way to quickly increase website traffic as it offers more control over when and how an advertisement appears than SEO does. With Google Ads, businesses are able to create ad campaigns that target relevant keywords and then pay for each click or impression their ads receive. This gives them direct control over who sees their advertisements and how often.

SEO, however, is a longer-term strategy that focuses on improving organic search engine rankings through optimising website content for specific keywords and phrases. It requires consistently creating quality content and staying up-to-date with the latest algorithm changes from search engines, like Google, so businesses can rank higher in SERPs without having to pay for clicks or impressions.

It’s important to note that both approaches have advantages and disadvantages depending on the type of business goals being pursued. For example, while Google Ads may be more effective at quickly increasing website traffic due, to its faster implementation time and ability to target specific audiences, SEO may be better suited for businesses looking to boost long-term visibility as it requires less money but more consistent effort over time.

Some of the key differences between Google Ads and SEO include:

In summary, understanding how these two strategies differ will help marketers choose the most suitable option for their business needs based on cost, timeline, control over budget/targeting options, desired outcomes etc.

SEO & Paid Advertising: The Best Of Both

Graphic showing SERPs

The combination of SEO and paid advertising can be a powerful tool for any business. This combination offers the best of both worlds – organic search visibility and targeted reach through paid advertising. Here are the benefits of leveraging SEO and paid advertising together:

Organic search optimisation and paid advertising offer a great way to increase visibility while also targeting key audiences with precision. When used together they provide a powerful tool for businesses looking to grow their online presence and generate more leads or sales from their digital marketing efforts.

Utilise Google Ads Alongside Social Media Paid Advertising

Google Ads also offers various ways for businesses to track how effective their campaigns are, including reporting tools such as Google Analytics. Additionally, businesses can use social media paid advertising platforms such as Facebook Ads and Twitter Ads in order to expand their reach beyond Google’s search engine results pages. With these tools, businesses can measure how many people have seen their ads, how many people have clicked on them and how much money they have spent on each campaign.

Media Street: Google Partners

Media Street is a Google Partner company that specialises in creating and managing successful Google Ads campaigns for businesses and organisations. With our expertise in understanding the Google Ads platform, they can help clients create effective and efficient campaigns that target the right audiences, get maximum exposure with minimal budget, and maximise conversions. Media Street also helps clients measure campaign results to ensure that the goals of their campaigns are met, such as increasing website traffic or generating more leads.

Our team of certified Google Ads professionals has years of experience working with all types of businesses, from small, local start-ups, to large e-commerce businesses. We understand the importance of having an effective message combined with successful targeting strategies to reach the right people at the right time. As for this, we use data-driven strategies to make sure that their clients’ ad campaigns are performing optimally and delivering results.

Across all departments we closely with our clients to determine the best approach for their individual needs. Our marketing team provides detailed reporting on campaign performance metrics so that our clients can make informed decisions about their Google Ads budgets and strategies. Their services include keyword research, ad copywriting, bid optimisation, conversion tracking, audience segmentation, competitor analysis, and more – all tailored specifically for each client’s unique objectives.


How Much Does It Cost To Advertise On Google Ads?

The cost of advertising on Google Ads depends on several factors such as the type of campaign being run, the budget allocated for advertising, the industry in which the business operates and other criteria set by the advertiser.

Overall, there is no one-size-fits-all answer to how much it costs to advertise on Google Ads. The amount can vary greatly depending on the type of campaign being run and other factors such as market competition and budget size.A s mentioned above, however, as a Google Partner, Media Street is able to offer new Google Ads clients a discount on their advertising spend within the first three months of the campaign running.

How Do I Set Up A Google Ads Campaign?

Setting up a Google Ads campaign is an important part of successful digital advertising. Once the campaign is set up, it is easier to customise and adjust settings as needed.

The first step in setting up a Google Ads campaign is creating a Google Ads account. With this account, you can access all of the features and tools available from Google Ads. Additionally, you will be able to manage multiple campaigns from one central location. After creating an account, you can begin setting up your ads campaigns.

To create an effective Google Ads campaign, there are several factors that must be considered:

Google provides tools and resources such as tutorials and support articles (such as this one) to guide users through the process of setting up their campaigns. Additionally, they offer helpful tips on how to optimise campaigns for better results.

How Long Does It Take To See Results From Google Ads?

laptop and mobile purple graphic

The primary goal of using Google Ads is to drive potential customers to a business’ website, where they may convert into paying customers. A key question for businesses considering Google Ads is: “How long it takes to see results from such campaigns?”

The time taken for a business to observe the benefits of Google Ads varies depending on the campaign objectives and strategies employed. Generally, it can take anywhere from a few days to several months for businesses to start seeing results from their campaigns. This timeline depends heavily on factors such as:

The success of any Google Ads campaign also depends on careful analysis of the data acquired from running different ad sets. Businesses should use this data to make informed decisions about which strategies work best and which areas need improvement. By continuously studying performance metrics such as cost per conversion, click-through rate (CTR) and impressions, businesses can optimise their campaigns for better results over time.

Get Paid Advertising Help From Our Exeter Google Ads Experts!

Whilst Google Ads and other forms of paid advertising can seem daunting, it doesn’t have to be. Whether you’re a new business or an established one looking for a helping hand in the world of Google Ads, our Exeter Google Ads team will be happy to discuss your current campaigns and what you wish to achieve in the coming months. We have helped businesses of all sizes and industries set-up and manage their paid ads campaigns with significant results.

Get in touch via our contact us page today and find out how we can help you to achieve your online advertising goals.

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