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The SEO landscape has changed and Google has come up with a new algorithm for the way it ranks websites. Things like social signals, fresh content, website authority and others have become more important in ranking. However, backlinks still play a major role in how websites rank on search engine results pages (SERPs).
After the Google Penguin update, it has become clear that webmasters have to be careful on the types of links they build. Ranking is no longer a matter of which site has the most links, but the most relevant and quality links. Here are three ways in which you can build quality backlinks to your site:
1. Guest posting
Search for guest posting opportunities at leading websites in your niche. Most websites allow guest posts that are educative and helpful to their audience. In return, they allow the authors a blurb where they can promote their offers or link back to their websites. Guest posting is a great marketing technique because it not only helps to improve your site’s SEO, but can also drive a stream of relevant traffic to your site.
2. Social bookmarking
While bookmarking has been around for years, it is a wonder that many bloggers ignore it. Social bookmarking sites can help your content get picked up by Google easily and generate traffic to your site. You, however, need to be smart with your bookmarking. Links from do-follow bookmarking sites that have a high PR will improve your site’s SEO faster. If you are using WordPress as your blogging CMS, use plugins like Sexy Bookmarks to enable your visitors easily share your content across various online bookmarking sites.
3. Blog commenting
Blog commenting is another great way of creating backlinks to your website. The best approach is to leave relevant comments at blogs that are relevant to your audience. Make sure the blogs allow commenters to link to their sites. For example, you can find blogs that use Keyword Luv plugin. When you leave a comment at the blogs, the plugin will link back to the latest post at your blog.
Make sure you leave comments that will help other users on the blog. This will not only make it easier for your comment to be approved, but readers may also be interested to check out your blog.
The above are some of the easy ways you can start building links to your websites today to improve their search engine optimisation. Remember to build quality links rather than quantity links.