There’s no reason to settle for low-quality photos for your internet marketing content. All too often, people fall into the habit of performing a quick Google image search to find something without copyright restrictions, and limit their selection to the first page of results. Here are some simple steps to finding a better class of picture, so your images match the quality of your written content.
Google search can make your options seem fairly limited. The highest ranked results for any searchable image tend to be the most generic examples, and by starting off with a search for a specific topic, you’re already limiting the scope of your vision. The best way to browse high-quality pictures is to check out some of the top-class stock photo websites out there.
There are plenty of sites to choose from, but a couple of the best are Unsplash and Stocksnap. Stocksnap has a huge variety of images to choose from, and it’s easily searchable, with no attribution necessary on any of its displayed pics, and Unsplash always has a great selection of professional-quality work at no cost. Pikwizard is another excellent alternative for free stock photography. What makes it stand out is its high-quality images of people, which are few and far between on the best stock photography sites.
Alternatively, you might want to take things one step further by taking pictures yourself. The only limit here is your camera capabilities, and your imagination. For a quick tip – always take photos under good lighting conditions; there’s only so much that editing can do. If you don’t have lighting equipment, natural light, on a sunny day, with the blinds fully open, works wonders when it comes to presenting your employees, products, or your place of work, in the best way.
Of course, if you really want to gain a good stock of original imagery, it might be an idea to call in a professional. This way high-quality is assured, and you gain the benefit of picture content that is unique to your business.
So there you have it – there really is no need to compromise on the quality of your picture content. If you’re interested about how our marketing agency can boost your digital marketing efforts, get in touch today to find out more.