Tracking website traffic is an important task for any marketing professional or business owner. It enables them to understand the behaviour of their visitors, identify areas that need improvement, and make data-driven decisions. As experts in digital marketing, including SEO and paid advertising services such as Google Ads, in this blog we will provide an overview of tracking methods and tools available to monitor website traffic, as well as discussing the importance of analysing collected data and how it can be used to optimise the performance of websites.
First and foremost, it’s important to know what website traffic is, the basic features and industry lingo you may come across when conducting website traffic analysis.
Website traffic refers to the number of visitors who access a website over a specified period of time. This includes both new and returning visitors, and can provide valuable insights into the overall performance and popularity of a website.
Traffic can come from a variety of sources, including:
Organic search: This is traffic that comes from search engines like Google and Bing, where users find the website by searching for a particular keyword or phrase.
By monitoring website traffic from these different sources, businesses can gain insights into where their traffic is coming from and make data-driven decisions to improve website performance and drive more conversions. For example, if a business notices that most of their traffic is coming from paid search campaigns, they may want to focus on improving their organic search rankings to reduce their reliance on paid advertising.
Before getting started on the platforms you should be using to track your website data, you need to know the basic metrics and what they mean, otherwise the world of performance analysis may get somewhat overwhelming!
Now to get into the nitty gritty of how to track website traffic! Every marketer has different ways of tracking and reporting traffic, but the main two platforms every website owner should use are Google Analytics and Google Search Console, which we discuss in more detail below.
Google Analytics is a powerful tool for tracking website traffic. It allows users to monitor and measure the performance of their website, providing data-driven results about the amount of visitors and their behaviour on the site. These insights are invaluable for understanding how well marketing campaigns are working, recognizing trends in organic traffic, and assessing SEO performance. With Google Analytics, users can also track specific goals such as sign-ups or purchases. This helps them to identify which pages are successful at driving conversions and what areas may need improvement.
The comprehensive reports generated by Google Analytics make it easy to interpret results in a meaningful way. The dashboard includes different metrics that provide an overview of how visitors interact with a website – including page views, bounce rates, time spent on page and more. All this data can then be used to optimise the user experience and improve website performance over time.
Google Analytics offers features tailored to meet the needs of all types of organisations, from small businesses to large enterprises. Even new websites can benefit from using this service as it enables owners to gain insight into user behaviour with real-time reporting features and to make informed decisions about how best to reach their desired audiences in the near and far future.
Google Search Console is a free web service provided by Google that helps website owners monitor and maintain their site’s presence in Google search results. It provides a range of tools and reports that can help website owners understand how Google crawls and indexes their website, and identify and fix technical issues that may impact their search rankings.
Google Search Console can also provide valuable insights into website performance by providing data on search traffic, search queries, and user behaviour. By analysing this data, website owners can identify opportunities to improve their website’s visibility in search results, and optimise their content and user experience to better meet user needs.
Some of the key ways that Google Search Console can help track website performance include:
Have you ever wondered whether the time and effort you are putting into your website is paying off?
Website tracking is important for any business with an online presence. It allows you to monitor the performance of your website, gain valuable insights into user behaviour, and make data-driven decisions to improve the user experience, such as conversion optimisation.
Without website tracking, you’re essentially flying blind – you have no way of knowing how users are interacting with your website, what content they’re engaging with, and where they’re dropping off. This makes it difficult to identify areas for improvement and make changes that will drive more conversions and revenue. By tracking traffic sources and analysing user behaviour, you can determine which channels are driving the most traffic to your website and which campaigns are generating the highest conversion rates.
In short, website tracking is essential for any business that wants to succeed online. By monitoring website performance you can optimise your website design to better meet user needs, drive more conversions, and ultimately grow your business.
It’s important to consider how often you track your website traffic. If you’re looking to drive sales with your website, frequent tracking is a great way to identify if any changes you’ve made are working. On the other hand, if you’re looking to build brand awareness or increase user engagement, then monthly tracking may be enough since results may take longer to show.
Additionally, think about how much data you want to collect and how much effort you’re willing to put into analysing it. Daily tracking might be needed if you need detailed insights, but weekly or monthly tracking could be enough if you’re looking for a basic overview. Ultimately, your tracking frequency should depend on your goals, budget and resources.
Overall, tracking website traffic is essential for any business wanting to stay competitive in the digital landscape. Tracking website traffic is a must-have for any business looking to get ahead online, so if you need a hand in progressing your website data analysis, why not chat with our marketing team to see how you can progress your campaigns?