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If you are selling a product or service online then making sure that the right people see your website and are aware of your company is vital, otherwise you might just lose out to a competitor! A good online marketing campaign is all about strategy and making sure that each section of your campaign is effective, there is no point spending money on something that doesn’t work, right? Media Street offers a range of solutions that can be used either separately or together as part of an overall strategy.
Spreading your budget over a number of different marketing services is often better than ploughing everything into just one, but every company is different and it is important to do what’s right for you. For instance an online shoe shop may feel that gaining a good internet presence and getting to the top of Google is the most effective way to grow their business, however, an events promotion website might take a different view, they may feel best the way forward is to communicate with their customers/potential customers more to keep them fully up to date with up-coming events.
There are many different options to go down in the world of online marketing but don’t be daunted, each is designed to help your business expand and attract new customers or perhaps just keep old customers up to date and coming back for more. In this article I will go through and explain some of the most popular types of Online Marketing, and give examples of how, when implemented correctly, they can help you achieve your marketing objectives.
Pay Per Click (PPC)
Pay Per Click advertisement does exactly what it says on the tin: if somebody clicks on your advert you pay a cost. By bidding against relevant keywords you can control when your advert is shown. For instance, the shoe shop we mentioned earlier could bid against “White Trainers” This is an extremely effective approach to marketing as you are only advertising to qualified people i.e. they are actually looking for what the services/products you prove.