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If your a business owner who uses Twitter to market your companies products or services, communicate with your existing or potential customers or just to try and drive traffic to your website then you will be pleased to hear they have just released a new analytics tool.
The three key benefits:
Understand how much your website content is being shared across the Twitter network
See the amount of traffic Twitter sends to your site
Measure the effectiveness of your Tweet Button integration
Before the launch of the new analytics tool it was hard to assess just how much Twitter was helping your website, this was due to the fact Twitters API is used by many other social sites and third party apps meaning referrals were not always credited to them. Now you will be able to see exactly how Twitter is helping your company. This new analytics tool will be made available to customers over the next few weeks.