Content Marketing

Year of the Dog

The year of the dog: taking inspiration from China

March 19th, 2018
Sian Yates
Content Marketing

Across China, citizens have been celebrating the New Year, which sees the end of the year of the rooster and the advent of the year of the dog. According to Chinese culture, if a dog visits your house, it’s a sign of good fortune. In fact, our Managing Director Charlie loves nothing more than bringing […]

siri voice technology

Rethinking content: The rise of voice-activated devices

January 22nd, 2018
Sian Yates
Content Marketing, Search Engine (SEO)

“Alexa, what’s in the news today?” “Siri, can you tell me the current time in Beijing?” “Cortana, what is the answer to life, the universe and everything?” Does any of this sound familiar? If so, you’ll know that Alexa, Siri and Cortana are voice-activated software created by Amazon, Apple and Microsoft (respectively). Thanks to extensive […]

Text & imagery: a marriage made in marketing heaven

January 6th, 2017
Sian Yates
Content Marketing, Web & Graphic Design

According to the old adage: a picture is worth a thousand words. But when combined, a picture WITH words (or text with pictures) becomes a force to be reckoned with. Using content to boost the meaning of an image, is a sure-fire way to increase our understanding for the visual portrayal. Likewise, images and videos […]

floods of content

How to survive the floods of internet content

August 19th, 2016
Sian Yates
Content Marketing

There is a deluge of content available on the web – and were drowning in it! The internet is so flooded with content, it’s hard to know whether to read it or grab a paddle. And no one person could read it all – not even if their attention span was phenomenal. Every day we’re […]

Infographic Elements

Benefits Of Using Infographics for Business

April 7th, 2016
Bethany Doherty
Content Marketing, Marketing

For many, keeping an effective content marketing strategy going can be tough, so what can you do to keep it alive and rocking strong? You are probably already creating some good content, in the form of articles, resources, videos, reviews and other forms and are probably resonating to some degree with your audience. Great! However, […]

Blog Marketing

How to get more blog traffic in 2016

January 24th, 2016
Colin Harrison
Content Marketing

You’ve spent time researching, crafting and perfecting a great new blog post, congratulations, you’re now just half the way to sharing your ideas and expertise with the world! But what are the next steps you should take to get more blog traffic in 2016? Did you know a recent study at the end of 2015 proved […]