google my business

What Is Local SEO & How To Own It

March 9th, 2016
Bethany Doherty
Local SEO, Marketing, Search Engine (SEO), SEO

Local SEO is the process of optimising your website for local results in search engines. Your website visibility will depend on the search of users and their specific location matched with your business details and website link. Why is local SEO so important? It’s important that you’re always appearing in the search engine for particular […]

LinkedIn for business

How LinkedIn can help your business

December 15th, 2015
Marketing, SEO, Social Media

A lot of business owners make the mistake of thinking that LinkedIn is the social networking site for recruiters and job seekers. They are wrong. LinkedIn is, of course, an incredible database for career matching with potential employees, but it’s also so much more than that. Not only is it another form of providing information […]

Google My Business Traffic

How to track traffic from Google Maps

November 20th, 2015
Colin Harrison
Analytics, SEO, Tutorials

If you have a Google “My Business” listing or you may know it as “Google +” or  “Google Maps” or “Places” (they are all the same really), then you may have wondered how you can view the traffic this free listing brings to your website? You will want to know this so you can track […]

SEO outreach campaigns fail

The five reasons most SEO outreach campaigns fail

October 19th, 2015
Ian Sheard

Effective outreach campaigns are the lifeblood of search engine optimisation and internet marketing, bringing in natural links, engaging with your audience and potentially boosting your rankings. However, for many businesses and marketing agencies, outreach campaigns can also prove to be an exercise in frustration, with considerable time and resources expended to limited interest and minimal […]